The 10-Year Agent: Beyond the Next Listing
As any real estate agent will attest, in this industry there’s always something in front of you demanding your attention.
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As any real estate agent will attest, in this industry there’s always something in front of you demanding your attention.

It’s easy to think that your biggest competition is the agent across the road. Maybe they’ve got a bigger social media following, a larger database or more listings in the area.

One of the things I have learned throughout my career is that the biggest difference between good agents and great agents is often not what happens when everyone is watching.

It’s no secret that a rising market can create a false sense of security, and it’s a wave many agents have been riding for the past few years or so.

Too often, agents become focused on finding the next lead, the next inquiry or the next opportunity, while the people they have already connected with are left waiting.

Over the years, I’ve seen many agents spend an enormous amount of time searching for the perfect script.