The Compound Effect
There’s a tendency in real estate to judge prospecting by what it produces immediately. If a day of calls doesn’t turn into a listing appointment, it can feel like it wasn’t effective.
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There’s a tendency in real estate to judge prospecting by what it produces immediately. If a day of calls doesn’t turn into a listing appointment, it can feel like it wasn’t effective.

There’s a common assumption in real estate that vendors choose an agent based on market knowledge.

There was a time in real estate when reputation was built slowly and locally. A few good sales, a handful of referrals, maybe some recognition within a suburb or office, and that was enough to sustain a business.

A while ago, I wrote about the difference between ‘One Day’ and ‘Day One’. The idea was simple. Success in real estate doesn’t come from waiting for the perfect moment, it comes from deciding to start before you feel fully ready.

Have you ever considered it might be time to stop talking? That probably sounds like a strange thing for a real estate trainer to say.

What separates great agents from average ones? It's not talent. It's not charisma. And it's definitely not luck.