It’s a Simple Decision

Let’s not beat around the bush: real estate can be an unforgiving business where there’s no reward for second place.

You either win or you learn. And as with anything, if you want to win, you need to be at your best. It’s the only option.

Good isn’t good enough

If you’re looking to win in this industry – as in, win client’s trust, win renown in your local market, win the business, and win the sale - you cannot just be ‘good’ at what you do.

Good is just that…’good’. There are plenty of good agents out there. But clients expect more than good. They expect great. In fact, they expect the best.

They expect an agent who is at the top of their game, who is on point when it comes to all the things that truly matter in the ‘game’ of selling their most valuable asset, such as:

• The ability to understand their needs

• A solid sales strategy

• Open communication

• Timely follow-up

• Honesty and a willingness to have tough conversations

• Listening and negotiation skills

• And more

As important as it is to be the best for your clients, being the best version of yourself doesn’t start and end with the client experience. It also relates to the commitment you give to yourself.

You deserve the best – as in, you owe it to yourself to be the best you can be. You owe it to yourself to give it your best shot, to eliminate the excuses, to put in the work and to enjoy the rewards that come from discipline.

It’s a decision

Being the best you can be and living up to that standard is a choice. It’s a decision. It’s about deciding to play to the best of your ability and choosing to give it your best shot.

You have the opportunity to make that decision every single day. Every encounter, every phone call, every interaction and action you take offers that choice. You can be the best or less, it’s down to you.

And let’s be clear, being the best is not about perfection and being faultless. It is not about not making mistakes.

In fact, the more you choose to play at your best, the more mistakes you will make.

Being at your best is about a passionate pursuit of continual improvement.

It’s about the desire to refine your skills. It’s about knowing the importance of mastering process and committing to that goal.

All of these come with risk. They come with the reality that mistakes are inevitable. Setbacks are inevitable. You need to accept that they go hand in hand with playing at your best.

It comes with the realisation that every mistake offers the chance to learn, grow and become even better at what you do. That learning and improvement is how you get to be your best.

So what will you decide today? Will you make the choice to be good, great or do your very best, be your very best and play at your best?

Go on, be bold. You owe yourself to be no less than the best. And when you hold yourself to that standard, watch what happens.

About the Author

Manos Findikakis is the CEO of Agents’Agency, Australia’s first multi-brand real estate network, ‘the only fully integrated solution for you and your people to create an unforgettable experience.’

For all enquiries and more information on how the Agents’Agency can help you take your career to the next level, click here to get in touch.