The Magic 24
Every agent hits that moment when they wonder, “What would it take to really shift gears? To go from where I am now to where I know I could be?”
In this industry, there’s a tendency to look for big breakthroughs – a new system, a new team, a new lead source - when in reality, it often comes down to something deceptively small.
If you’re wondering what it takes to change the trajectory of your career, the answer might surprise you. It’s 24.
Wherever you are in your real estate career, 24 people is what it takes to change your life and financial position.
Now let me explain exactly what I mean…
Two dozen people a year
You know I’m a fan of numbers, so go with me here…
It only takes 24 people a year to have an immediate impact on your real estate career.
If you’re starting out, 24 properties is a solid goal to aim for. If you’re already selling 24 homes a year and that number jumps to 48, that’s a pretty impressive improvement.
If you’re selling 50 properties a year and that number shifts to 74, the number 24 has an immediate impact.
Totally obtainable
Now consider this, 24 is totally obtainable. It’s two per month. It’s two sellers each month who trust you enough to list with you.
That’s not an impossible number. It’s not even a big number. But here’s the catch - you can’t meet them all at once. You need to find them.
Finding your 24
So how do you find this magic number of people? Well, it takes consistency and discipline.
You find them in prospecting, which translates into conversations. You uncover them in follow-up. You secure them when you build trust through consistent contact and value.
The hard part isn’t the number. It’s staying consistent and disciplined enough to keep showing up until you’ve found them.
As for what that looks like? Consistency involves blocking out your prospecting time and protecting it like an appointment.
It’s sending that follow-up video message when most people stop at an email. It’s making one more call, one more DM, one more check-in, even when you don’t feel like it. Because that’s often when the magic happens.
One conversation closer
So today, whether it’s at a private inspection, replying to an email inquiry, on the phone, over coffee, or even in the supermarket aisle, remember every conversation brings you closer to your 24.
Every interaction is the opportunity to move the needle towards that magic number.
And if you’re wondering how to break it down, consider that 24 sellers a year is as simple as:
88 additional appraisals annually
1.7 extra appraisals per week
275 targeted buyer letters per week
38 connected calls generating 1.7 in-home appraisals
Plus a handful of other high-impact activities that build the momentum
It’s not rocket science. It’s not a formula to put a man on the moon. It’s just 24 people.
It’s a simple, repeatable process that, if you follow it, will change your financial position and your life.
Success in real estate isn’t about luck, timing, or market cycles. It’s about focus. It’s about knowing your number, working your plan, and showing up every day until it’s done.
Because when you commit to finding your 24, everything else follows.
About the Author
Manos Findikakis is the CEO of Agents’Agency, Australia’s first multi-brand real estate network, ‘the only fully integrated solution for you and your people to create an unforgettable experience.’
For all enquiries and more information on how the Agents’Agency can help you take your career to the next level, click here to get in touch.
